The purpose of this challenge is to find local businesses and entrepreneurs who can create and test different business models for the sale and support of VIA products.

The success of VIA products comes from the combination of simple equipment with learning material that helps farmers to rethink irrigation strategies for their individual situation.

For more information on our products please visit the VIA Tools and Water School.

Previous work has demonstrated that these monitoring tools are beneficial to and well accepted by farmers in Pakistan. This Challenge aims to build on that by finding long term, sustainable methods of supply and support to these farmers that are revenue generating and for the benefit of both farmers and suppliers. Applicants that can incorporate both products and ongoing farmer support into their business model will be considered favourably.

At the completion of the Challenge, select participants will have the chance to enter into an ongoing supplier agreement with VIA.

More information and supporting documentation	Google Drive folder
Interested parties are encouraged to apply	Application Form - Google Preferred Application Form - Word
Eligibility criteria	Only open to businesses registered in Pakistan
Applications close	31 October 2022 Extended to 30 November 2022

Successful applicants will be notified by email no later than 15 December 2022

For more information or to discuss your application please contact

Dr Sher Jamal Khan
Professor
National University of Technology of Sciences and Technology (NUST)
Email: s.jamal@iese.nust.edu.pk
Mobile/WhatsApp: +923449167770